Top 5 Social Apps Performance in Uruguay, Q3 2023

In Q3 2023, the performance of the top 5 social apps in Uruguay—TikTok, Instagram, Threads, Facebook, and Likee - Short Video Community—showed interesting trends in weekly downloads, revenue, and active users. Data is sourced from Sensor Tower and more insights can be found there.

TikTok

TikTok from TikTok Pte. Ltd. demonstrated a stable revenue trend, peaking at around $10.5K in the final week of September. Weekly downloads experienced a significant rise, reaching 22K in mid-September. However, weekly active users saw a slight decline, starting at 866K in late June and ending at 860K in late September.

Instagram

Instagram from Instagram exhibited fluctuating revenue, starting at approximately $3K at the end of June and finishing at around $2.4K in the last week of September. Downloads remained steady, peaking at 15.4K in mid-September. Active users were relatively stable, averaging around 1.52M throughout the quarter.

Threads

Threads, also from Instagram, saw no revenue during the quarter. Downloads were highest in early July at 29K but gradually declined to 8.3K by the end of September. Active users increased significantly, reaching a peak of 80K in mid-September.

Facebook

Facebook from Meta Platforms, Inc. maintained a consistent revenue stream, peaking at about $608 in early July. Downloads were steady, with a slight peak of 12K in early August. Active users hovered around 1.69M to 1.70M throughout the quarter.

Likee - Short Video Community

Likee - Short Video Community from Likeme Pte. Ltd. had a declining revenue trend, starting at $624 in late June and dropping to $83 by the end of September. Downloads peaked at 3.1K in early July but declined to 1.7K by late September. Active users remained stable, averaging around 43K.

Overall, these trends highlight the dynamic nature of the social app market in Uruguay during Q3 2023. For more detailed insights, visit Sensor Tower.